Jeff Adams, Founding Partner


A career benefits professional, Jeff brings a host of relevant health insurance carrier experience to his firm's clients. He has spent over 20 years working with health plans in the western U.S.


Jeff's carrier experience began in 1993 as a Project Coordinator for Health Net's Marketing Services team. He eventually moved into sales and large group account management, spending several years leading the Major Accounts team for Health Net, as their Director of Special Accounts (3000+ employees). In this role Jeff was responsible for many of Health Net's largest customers, driving a significant amount of revenue for the company.


In 2002, Jeff joined PacifiCare, one of the largest regional carriers in the western U.S.  As the national Director of Product Development, Jeff had responsibility and oversight for the design and implementation of new products for the entire organization. A defining victory, Jeff was the primary architect of PacifiCare’s Self Directed Health Plan (SDHP), which became one of the company’s best selling and flagship products.


In 2005, when United Healthcare acquired PacifiCare, Jeff joined the Executive leadership team in California where he reported directly to the CEO, managing financial and operational aspects of the California health plan. Throughout the remainder of his tenure at UHC he held various positions with the company, including:


    > VP Commercial Sales and Account Management, Nevada

    > Chief of Staff, California

    > Regional VP Commercial Products & Development, Western U.S.


Jeff is a licensed agent who lives in Huntington Beach with his wife and two sons. He holds a degree from Arizona State University where he was in the Pi Kappa Alpha fraternity and played baseball for the Sun Devils.

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